Monday, December 22

Now This Is Marketing

Amazon takes the direct approach to selling new books to the likes of me. Got this introduction to a pitch for Eric Alterman's new book:

As someone who has purchased books with a critical view of the current administration, you might be interested in "The Book on Bush: How George W. (Mis)leads America."
I'd like to see what e-mails InstaPundit gets. "As someone who has purchased books which squirt love all over this deceitful little bastard, you might still be interested in buying a fifth copy of 'Treason...'"

Check out Eric's new book coming out in February.