CBS: 'No' to MoveOn, 'Yes' to White House
CBS rejected a request from MoveOn to air the 30-second spot, saying "Child's Pay" violated the network's policy against accepting advocacy advertising, a company spokesperson told reporters.
At the same time, CBS is allowing an ad placed on the docket by the White House's anti-drug office. For the third year in a row the White House has paid between $1.5 and $3 million each for 30-second spots during the broadcast. The 2004 ad, produced for the White House by Ogilvy & Mather, is expected to convey a message similar to their previous Super Bowl spots. While CBS would not reveal the content of the upcoming ad, previous White House Super Bowl spots drew a controversial link between casual drug use and the financing of global terrorists.
Friday, January 23
We Can Throw The "CBS Didn't Carry The Last Super Bowl" Argument Out The Window
Posted by Howard Hoffman at 1:48 PM