Michael Moore's big smile tonight wasn't defensive, nor pasted on, nor panicky. He shouldn't have just smiled, he should've sent John McCain a check.
For the thousands inside Madison Square Garden and the millions of Republican faithful watching on television, John McCain's skewering of Moore tonight was a moment of revenge, served per the old Italian saying - the dish that is best enjoyed cold.
And it just sent another weekend-full of movie-goers to see "Fahrenheit 9/11," put another million or two into Moore's pockets, and revivified a controversy that had begun to deflate behind the Swift Boat ads and the President's sudden reversal of field towards the impossibility of "winning" a war on terror.
It is a lesson unlearned by generation after generation of politicians of all stripes, religious leaders of every denomination, and moralists of any other field: If you want to belittle something in the media, ignore it.
Instead John McCain just gave it a plug.
John McCain put Michael Moore back into the Presidential Campaign.
Tuesday, August 31
Keith Olbermann: Moore Owes McCain
Heh. Keith seems to be lovin' this almost as much as Moore...