Thursday, September 9

When a Poll Represents Over 2,000 People, You Listen

The Economist Poll of 2,106 "definite" voters has a one-point lead for Bush, 46-45. Yet Americans still are dissatisfied with the direction we're going, 57-39, and Bush's disapproval rating leads 51-44. This poll has a MOE of +/-2.

The CBS/NYT Poll, by contrast, shows Bush with a 7-point lead, and interestingly, Kerry lost 10 points in women - Bush now leads in that category by 5. This poll was of just over 1,000 adults with a +/-3 MOE.

So, pick a candidate, pick a poll. Remember that Kerry, to save his resources, laid low on advertising in August - a risk they knew going in. But the result is that Kerry has as much monetary ammo as Bush, when Kerry was written off financially just a few months ago.

Also, this short week following the GOP Glamour Show kicked off with an immediate response from Kerry, and the news since then has hardly been good for Team Bush. The next eight weeks will see who has the marketing savvy, so stay tuned.